A Rebel With A Cause
Made for Untold Rebel
Untold Rebels are rebels with a cause. They are joy bringers, conversation starters and self expression enablers.
They make socks for the misfits and mavericks, the troublemakers and quiet book nerds, the tiny dancers and life of the party.
They are Untold Rebel, from Berkeley, California and they make people smile.
I partnered with Untold Rebel to create a social media plan and posts, blogs, email marketing, photo and video shoots, update their website copy, create stories for their socks and help with facebook advertising.
It was a great partnership, we bootstrapped productions and used friends as models to create a cohesive and rad brand identity that would speak to their audience… UNTOLD REBELS!
Social Media
#InspiredByYou
Untold Rebel really were inspired by their customers. They engaged online, at markets and where ever they could to learn from their customers and find out what makes them tick. We found that most people were secret (or famous!) designers who wanted to add a pop of life to their outfits and really let their uniqueness shine through.
Through this, we created a campaign called #InspiredByYou where we brought them into a studio, shot photos and interviewed real people to find out what makes them an Untold Rebel. What made them tick, what were their loves and what made them the rad people that they are!
We then created designs to bring their spirit into the brand.
#InspiredByYou social media posts
Blogs
We created blog posts that explained the brand, gave suggestions for donations, interesting “sock hacks” (yep - you can make a mask from a SOCK!!!) and of course, to help with SEO.
Our topics helped create engagement with the Untold Rebel community and set UR apart as a company that really put their ethos “Rebels with a Cause” front and center.
It was also a great way of highlighting other great companies in the community who were doing good.
Emails
As with all small business’ email marketing is super important. We created email campaigns for seasonal events and sales and to keep brand awareness.
The Start
Kickstarter
One of the most fun things about working with Untold Rebel was being there from the start, from Kickstarter to real company. We created a video that would get people excited and learn about who and what Untold Rebel was. It was chosen as a Kickstarter “Staff Pick” and was fully funded.
Made for Untold Rebel by KK Lin & Nathan Hackett