Nathan Hackett

I build strategic experiences that change how people adopt technology.

No one is born an events person. I came to this through Visual Effects, motion graphics and commercial directing, and I still see everything through a filmmaker's eyes: framing, leading the eye, tension, the emotional journey through a space. I just happen to build the space itself now.

I've built three creative functions from scratch at Salesforce, most recently the team behind Cannes and Agentforce City, the AI experiential destination Marc Benioff chose for his Good Morning America interview and Salesforce's most awarded experiential program to date. I've also built a sold out art installation at Grace Cathedral and taught design frameworks at CIID.

Right now that lens is pointed at AI: making it legible, making it felt, making people trust it enough to actually use it.

Currently Creative Director, Events & Experiences at Salesforce based in the San Francisco Bay Area.