SDDC Insights

Made at First Person

VMware approached First Person to create 12 videos that explained the key value points of the Software Defined Data Center to 6 different IT personas.  Working closely with the VMware team, we created personas that aligned with the key messaging and issues that face the IT world and how the Software Defined Data Center can solve these problems. 

Our approach was to show personas talk about specific issues which would be explained by beautiful animations that didn't show the specifics of servers and data, but more the idea and concepts come to life through beautiful animations.



Project Manager: Jessie Mizrahi
Exec. Creative Director: Marcello Grande

Creative Director: Nathan Hackett
Art Director (Post Production): Alec Cummings
Art Director (Pre Production)
: Nathan Campbell
Animators: Nathan Campbell, Pigle Chung, Alec Cummings, KK Lin, Ryota Saito, Carlos Tsoi

Music: Conrad Schuman (Momenta Music)


Producer: Jessie Mizrahi
Prod. Coord
: Haley Klarfeld
Prod. Asst: Julienne Flanagin

Director: Nathan Hackett
DP: Steve Condiotti
1st AC
: John Baker
2nd AC/Data: Jonathan Bowerbank
Gaffer: Chris Shellenberger
Grip: Don Henderson
Grip/Driver: Mark Bassett
Sound Recordist: Phil Perkins
Wardrobe: Annie Simmermon
Hair & Make Up: Kadidja Sallak


CIO: Pascale Roger
IT Admin
: Marcus Sams
Business Owner
: Doug Boyd
IT Director
: Robert Scott
Dev Ops
: Ranbir Sanghera
Technology Expert
: Vicky Wang



Initial Style Explorations

Style Frames

Design Storyboards

On Set