Copenhagen Institute of Interaction Design
Summer Faculty 2017 - Cinematic Interactions
Co-taught with Taylor Hamilton from Frog.
Cinematic Interactions was a 1-week intensive class exploring a mix of filmmaking, experiential space design, photography and storytelling.
The students learned the basic principles of storytelling that span mediums — and which medium serves which story best.
My Role
Led curriculum development and taught frameworks for translating cinematic principles (composition, lighting, pacing, emotional arc) into spatial, physical experiences. Worked with 15 international design students to prototype experiential installations.
Final project objective
Change perception and drive trial
Students were challenged to create an experiential installation that would ease visitors into the idea of eating insects as a sustainable food source for UN Sustainable Development Goal #2 (Zero Hunger).
The installation successfully guided participants through physical and digital experiences - from curiosity to education to actual tasting - demonstrating how experiential design can shift behavior on emotionally challenging topics.
Process
Diverge, Converge, Fail Fast, Prototype, Iterate, Break Things!
But make sure at every stage, you are telling our story through the lens of “Changing perception and driving trial”
Energy and journey Map
How do you want people to feel through the space as they experience the installations?
The Event
This is a collection of activations throughout the space that leads attendees from thinking, learning and virtually interacting with bugs, to full on play and eating!
Collect Data
Before and After Data Collection.
If you can’t measure it, you dont know if it was a success. We captured each attendees feelings on if they would “eat a bug” at the start and the end of the exhibition.
As you can see, we still have some work to do convincing everyone, but there was a real change in perception and people actually tried bugs.
That sounds like success to me.
CIID Summer Series Sizzle
You can see my one liner at 2:03