Dreamforce Campground: Turning Products in to Experiences
Role: Overall Campground Creative Director
Dreamforce 23 Campground Activation Sizzle Reel.
The Dreamforce Campground is the central, high-energy expo hub of Salesforce’s annual Dreamforce conference, located in the Moscone Center. It acts as a physical, interactive representation of the products and keynotes, featuring over 40,000 square feet of product demos, industry-specific solutions, customer success stories, partner booths and experiences.
Product Activations
9 Products (Commerce, Sales,, Marketing, Tableau, Mulesoft, Service, Plaform, Data, Einstein)
7 Customers, 8 Customer Experiences (Williams Sonoma featured twice!)
A whole lot of interaction, fun and learning.
Extended Role List
Salesforce Team Roles
Creative
Dreamforce Executive Creative Director - Dave Lentz
Overall Campground Creative Director - Nathan Hackett
Creative Project Manager - Kira Broganer
Salesforce Cloud/Product Creative Teams:
Service, Sales, Commerce, Marketing, Platform, Data, Einstein, Mulesoft & Tableau
Strategic Events
Strategic Events Director - Emily Johnson
Strategic Events Director - Jason Berena
Strategic Events Senior Manager - Megan Salaman
Strategic Events Manager - Allie Wayne
Strategic Events Manager - Landon Calannio
Partner Agencies
Sparkes & GPJ