Creative Director
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VMware Vodafone - Vision

The Future is Possible with VMware

Made at First Person

VMware makes it possible for their customers to create anything they can imagine, but most of their customers customers have no idea how their day to day is being touhed by VMware products. In this piece, we created a near future, full of amazing and fanciful products and services, all made possible by VMware’s current solutions.


Charlotte’s Day


We started by using the principals of film to create an emotional story, and we needed a character. Charlotte is a new University student, full of hopes and dreams, working out her life in London. She meets with friends to learn Mandarin, follows the Elephants she sponsors and of course, speaks to her Mum every day.

In the video, we follow Charlotte on her day, interacting without realizing, with products made possible by VMware.

Original Storyboards


Brand Level Video Campaign


Tech Explainers


OOH


Instagram Posts

Instagram Stories


Gifs


Made at First Person

Account Manager: Drew Fiero
Project Manager: Amy
Creative Director: Nathan Hackett
Art Director: Eli Woo
Animators: Eli Woo, Micah Jordan