VMware - RADIO
Made at First Person
How do you show your staff—the people that made you who you are, that gave you your culture of innovation and the ability to reach for the stars—your appreciation for them?
Send them to space!
VMware has grown from a company of 5 people in 1998, to a worldwide business with 20,000 staff, all while keeping innovation, research, and development at the forefront of their culture. First Person’s challenge was to create an opening video for VMware’s Research and Development Internal Offsite (RADIO) event that would excite, engage and showcase the many achievements VMware has had over the years.
Abstracted clouds of points and webs describe large sets of interconnected data as galaxies, highlighting VMware’s growth and successes. We represented VMware's bold, big thinking for the future, and the interconnectivity between their ideas, while expressing limitless possibilities.
First Person
Account Manager: Marc Tamo
Project Manager: Cameron Baxter
Creative Director: Nathan Hackett
Art Director: Eli Woo
Animators: Eli Woo, Pigle Chung, Micah Jordan
Sketches to Storyboards
Style Frames
