Unpacked, with explanations of technology
Corning's
"A Day Made of Glass 2"
Vision Piece
Made at Westernized
RoughHouse and WESTERNIZED for Corning
From the creative eye of Director Dave Mackie, "A Day Made of Glass" combines cinematography and visual effects to create a new standard for glass commercials, and corporate videos everywhere.
The story follows a family interacting with glass in all sorts of exciting ways. The challenges of simulating a world of the future were met by a talented team of creatives that had to take a concept through a live-action shoot and into a complicated post-production and editing process.
Client: Corning
Agency: Doremus
Creative Director: Michael Litchfield
Team
Director: David Mackie
Executive Producer: Lisa Tesone
Lead Producer: Todd Lindo
Producer: Brian Berberich
Creative Director: Marcello Grande
Visual Effects Supervisor: Nathan Hackett
Compositing Lead: Christian Castaneda
3D Lead: John Sadler
Senior Art Director: Ratha Nou
Visual Effects Artists: Weihung Yin, Luke Witosky, Junyoung (Pigle) Chung, Hernan Santander, Alec Cummings, Vish Kumar, Matt Law
